Making a Three-Sided Marketplace Legible on One Page
Cultivators, Agribusinesses and Experts Each Finding Their Own Answer
A concept platform connecting cultivators, agribusinesses and experts. The exercise was making a three-sided marketplace legible on a single marketing page.
- 3User types addressed
- 1Page carrying all three journeys
- SaaSMarketing-to-product handoff modelled
Context
Marketplaces are hard to explain
A platform with three distinct user types has three value propositions, and most marketplace homepages resolve this by describing the platform instead of the benefit — which leaves every visitor reading about someone else's problem.
Goal
Make each visitor find their own answer fast
The concept tests a structure where all three audiences are named explicitly and early, so a cultivator, an agribusiness and an agronomist each self-identify within the first screen and follow a section written for them.
Process
Knowledge content as the front door
Agrispedia was built into the structure rather than bolted on as a blog. For a platform whose users search for growing information long before they search for a marketplace, editorial content is the realistic acquisition path.
Elements
What we built into the page
Three-Sided Framing
Cultivators, agribusinesses and experts each shown what the platform does for them.
Agrispedia Knowledge Layer
Editorial content positioned as an acquisition channel, not an afterthought.
Service Category Browser
Flexible offerings navigable without a pricing page.
Account Entry Points
Login and sign-up separated for returning and new users.
Impact
A reference for platform marketing
The three-audience homepage structure prototyped here has since been adapted for client work in recruitment and services marketplaces.
About the client
Agriswara is an internal concept build by Jacob Dan Ventures, exploring marketing-site structures for multi-sided agricultural technology platforms.
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