Selling Ceramic Coating and Denting From the Same Workshop
A Tiered Service Site That Lets the Enthusiast Read and the Pragmatist Book
Thiruvalla's detailing and bodywork studio needed a site that could sell ceramic coating to enthusiasts and denting to everyone else. We built a service-tiered layout with booking pressure applied without shouting.
- 6Service tiers from basic polish to PPF
- 40%More appointment calls month on month
- 1Tap from any page to the workshop
Context
Two businesses under one roof
Carttitude runs premium detailing alongside conventional denting and painting. Those customers behave nothing alike — one researches coating chemistry for weeks, the other wants a number and a date. The single-page site the workshop had been using served neither well.
Goal
Let the enthusiast read and the pragmatist book
We split the experience without splitting the brand. Detailing services open into depth — process, product, durability — while bodywork stays deliberately brief and routes straight to an appointment. Both sit on the same navigation so the workshop still reads as one business.
Process
Photography did the selling
Detailing is bought with the eyes. We rebuilt the gallery around full-width before-and-after pairs shot in the workshop's own bays, and cut the descriptive copy back to what the images could not say on their own.
Elements
What we built into the page
Tiered Service Menu
Basic through advanced polishing, ceramic and graphene coating, and PPF presented as a ladder.
Before-and-After Gallery
Restoration work shown at full width where the craft is actually visible.
Appointment Bar
A persistent offer strip with call and WhatsApp routes to the workshop.
Local Search Tuning
Built to rank for detailing searches across the Thiruvalla and Pathanamthitta belt.
Impact
More calls, better briefed
Appointment calls are up meaningfully month on month, and the team reports that customers now arrive naming the specific coating tier they want — a conversation that used to happen in the bay.
About the client
Carttitude Detailers & Automotive is Thiruvalla's complete car care destination, specialising in detailing, polishing, ceramic and graphene coatings, paint protection film, denting, painting and customisation.
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